IHG books in at Likemind for its online annual report

November 2009

Likemind is celebrating another online Annual report win, this time for InterContinental Hotels Group (IHG) PLC. "IHG has been a client of ours on the printed Annual report for well over a decade and it's great to bring the creation of both versions under one roof", says David Pritchard, Account director.

"IHG is ahead of most big corporations when it comes to understanding what digital channels have to offer and they are now ready to explore the possibilities of both form and functionality for their online Annual report."

Graeme Kendrew, Creative director says, "We knew we were addressing a highly informed audience at the IHG pitch, so we presented them with a new idea for how content buried deep within an Annual report can be brought to the surface in the online environment, making the lives of users that much easier. We're looking forward to examining the concept with them further."