British Airways Corporate responsibility report takes off

August 5 2009

The Corporate responsibility report, designed and produced by Likemind, was available for the first time at the British Airways Annual General Meeting on Tuesday 14th July.

BA wanted to incorporate their new one destination identity. One destination is BA’s response to its understanding that while customers love to fly, they are concerned about the impact of this on the environment. One destination sets operating principles in place that start to tackle these concerns.

BA also wanted to incorporate more use of photography in order to make the report more visually interesting. The project was run on a tight budget and both teams worked closely together to ensure that budget constraints were met - and high standards achieved..

Project Manager Regina Von Schuckman says, "Both Likemind and British Airways are really proud of this year's Corporate Responsibility report and it has been praised by a number of key people at the Annual General Meeting - and since."