Corporate website, Corporate blog
Brief
Sky had a website that served investors well, but not other audiences. We were asked to create a site that engaged people looking for careers, and those in the media. We were asked to bring Corporate.Sky.com on brand and in terms of experience generate the excitement of the media world that Sky's in.
Response
We held workshops with a variety of people from around the organisation to understand the needs of the different audiences. Along with the brand being developed from a corporate perspective, the website now covers all key audiences including media and recruitment.
