Annual report - print and online, Annual review, Plan A (sustainability), How we do business report, Corporate website
Brief
It was important for the new management, under Stuart Rose, to show forward strategy and achievement and why the business would survive and grow. The relationship M&S has with its retail shareholders is really important. There are lots of them - from customers to employees to ex-employees.
Response
Our design worked hard to reflect a new brand - Your M&S. We allowed audiences to get right inside the business by using strong narrative and highlighting divisional structure. We used case studies to bring the business to life.
