Corporate website
Brief
Cadbury Schweppes' decision to separate out its Confectionery business from its US Beverages business (CSAB) presented an opportunity to undertake a major overhaul of its corporate website.
Response
Cadbury Schweppes' corporate site was aimed very much at institutional investors, but it was easy to see that a company like this was a rich source of stories that many audiences would find compelling.
We incorporated these stories into the new website, and made them easy to find, focusing on the fact that at its heart, this was 'a fun business'. We also refreshed the design to fit in with current brand guidelines, using the company's well liked and well known brands to influence all aspects of the site, thus building warmth and personality.
